Industrial Equipment Trade Shows

Full preparation was done for this 3-day industrial and manufacturer's trade show. Sales Creators designed a twenty-week training and planning schedule so that each goal was reached or exceeded. Management, staff and booth participants were giving extensive training. The return on investment was substantial with the attendee gaining an exceptional number of new prospects and acquiring numerous profitable orders that resulted in sales. One particular sale alone represented a 100-times-ROI gain.

Trade shows are an excellent way to market certain companies. They allow you to market to a large number of companies in a short period of time, and your success or lack of success will be based on your knowledge of how to prepare for, assertively work at, and properly follow up a trade show event.

Sales Creators has significant expertise in trade show planning and execution. Call today for more information.

Industry Specific Trade Shows

A profitable trade show always starts with the correct answers to some important questions. "Why are we going to participate in this trade show?" "What are our specific goals and expectations?" If the answers to these questions are not crystal clear, or if they do not outline a clear-cut path to a minimum three to five times the return on your investment, then you should consider these options. The first option is to call Sales Creators for additional help, and the second option is to reject the trade show idea until you are better prepared.

When you attend an industry specific trade show, it becomes obvious who has answered the questions correctly and who is 'just there' at the show. Many booths are operated by staff that just sit on a chair or wait for customers to walk up to them and ask questions. At a recent show, this booth was awarded "Best Booth at the Show" because of the staff interaction with the customers and the professional dialogue and supporting materials and media. Because of the advance preparation and pre-show planning, it yielded an excellent ROI.