There are many key Sales and Marketing considerations where programs must be furnished:

• Market Share - This is an aggregate look at the business's current position with products, services and competitors. It is the analysis by segmentation of customers and products and includes pricing considerations and how the business justifies prices.

• Customer Base - This is an examination of your customers: where did they come from, are they still using your company as their (major) vendor, and when was the last time your staff communicated with them?

• New Customer Markets - This is an analysis of ways in which your company can partner with new customers. What are the profiles by market segment, geography, and product needs?

• Sales Strategy - The major area in the Sales Section of the company Marketing Plan should include the following areas:

• Promotional Tools and Advertising Methods
• Event Marketing
• Direct Mail and E-mail
• Community Education or Involvement Programs
• Communication Program

• Sales Performance - These are all the pertinent numbers needed to reach the business goals.

• Goal Setting - This process examines resources, manpower, and products needed to reach your goals. Then the sales activity needed to reach these goals, and specific training needed to help your sales force is defined.

• Training - This is an ongoing program that provides professional education with the sales process (using non-pressure techniques), telemarketing, product knowledge, and company policies.

• Customer Support - This is an examination of the methods used to educate your customers about the business products and services. It also explores the programs that are used to find what your customers needs are and how you can help them through the use of your products and services.

• Internet Presence - This is an analysis of the reason(s) that the business is online (or why it should be), and a look at the current business web site to determine its effectiveness. There is a thorough study into sales, e-commerce, customer support, the best ways to build new customers and web site expansion areas.

• Accountability and Performance Standards - This program sets the requirements of the sales staff. It dissects each function of the job and places a standard in a numerical format where daily performance can be judged by the salesperson. If the standard is hit or exceeded each day, the salesperson knows their performance will reach the target goal.

Sales Creators helps companies develop these tools and advises on ways to improve on current systems. We assist in the planning process so that business accountability can be achieved.