The Importance of Developing Employees For Better Profits
The Importance of Employees in Business
What every successful business must have today are mindful employees that are involved in how the company is run. Their input into policies and procedures for better quality on the sale and delivery of your product or service can greatly aid the business. If you do not deliver quality products and services as determined by your customers, they are going to go elsewhere. The market place has changed and the customer determines where and on which products they will spend their money.
Quality employees can explain the value of the product to the customer. Quality has to be built into the business system and supported by your employees; it cannot be forced or made mandatory. They have to select the best product to solve the customerís problems or provide the service done right the first time. The only people who can do that are the employees that have been trained, and those who are motivated to serve customers.
Second to quality in determining whether your business succeeds or fails is customer service. Even if you give them great quality products and pricing but fall short on customer service, the customer will find another vendor. So where does customer service come from? It comes during those thousands of small moments when one employee interacts with one customer. It comes during those "defining moments of opportunities" when how that customer feels about your company is determined by how that employee works with them.
Employees in the New Market Place
Today's employees are more valuable to their employer than ever before because of technology and the new market place. Like it or not, companies today know they must have the latest technology to be competitive. If the company does not invest in modern technology and equipment they are becoming aware (if they do not already know) that they will be left behind and the competitor will take that market share. The new market place was born with the advent of the Internet. This new technology forced the change of the old business model where the vendor controlled the buying conditions; they determined what products the customer would buy and what price they would pay. The vendor controlled the supply and demand because of the limited competition. With the Internet the business model, concerns are to discover what the customer wants, provide the best customer service to insure repeat business, and offer the product at a great price. This new model means that to be competitive you must have highly motivated and well trained employees who want to serve and help every customer.
Company - Employee Relationships
Many research studies have been conducted to find out what employees want from their jobs. Most employers think that this is an easy question to answer: they want more money. Yet the research shows this item to be far down on the list.
Average Employee Job Desires
1. Recognition for a job well done
2. Security and great working conditions
3. Feel that they are part of and are able to contribute to the success of the business
4. Their work is important to the system
5. Money and Benefits
Successful companies understand the importance of having and following a business plan and a marketing plan. The marketing plan is the blueprint to success; with it there is a clear path to a destination and the removal of uncertainty. With a marketing plan management has a comprehensive system to perform their jobs. This includes selecting, developing and knowing how to retain employees who want the company to be successful. Working systems in every department give the company and its personnel a new confidence and a sense of achievement with which people want to be associated. Success is contagious!
If one hundred business owners are asked to define the responsibilities of their employees, there would be one hundred responses, and each list would contain numerous items. Each would probably be a little different depending on the company, but the major points would all be the same. If you ask the same one hundred owners what their responsibilities are to their employees only a few would have any answers. The most popular answers are these:
- Responsibilities to employees in the event of buying or selling a business
- The Americans with Disabilities Act: Your Responsibilities as an Employer
- OSHA Illness and Injury Requirements
- Military Leave Requirements
- Worker's Compensation, taxes and benefits
- Hiring Requirements
It is very important that the employer clearly defines what responsibilities they have to their workers. These need to include not only what is required by law, but also what the company does to select the best people, develop them to excellence, and retain them until they retire.
Employers, the Work Environment and Employees' Health
There are many issues involving health, health care and safety in the workplace. Unfortunately, there are many workplaces in the United States that do not promote good health or help their employees with better health options. Or the work environment is questionable: the use of recirculated air, artificial fluorescent lighting, and poor snack and beverage choices in company vending machines. There are no systems in place to reduce stress or provide incentives to change bad heath habits if workers have them. Yet every employer understands the financial effect that is caused by low productivity, or poor attendance due to sickness. For ideas on improving the workplace, see the Incentive section.